BEST FOODS
UNILEVER
BEST FOODS UNILEVER
THE SOCIALLY DISTANCED HAKA
Aotearoa’s favourite mayo brand Best Foods (aka Hellmann’s) had just signed on to sponsor New Zealand’s premiere NRL team, The Warriors.
And then, COVID hit, leaving Best Foods unable to activate at games, while the boys remained stranded abroad.
So, we hatched a plan.
Best Foods would get the nation behind the warriors, enlisting 100 super-fans to perform a one-of-a-kind haka on behalf of aotearoa.
50+
Pieces of Coverage
40k+
Social Interactions
$750k
Campaign Value
“This has got to be one of the best campaigns we have seen in recent weeks. Going the extra mile to show The Warriors they have New Zealand’s full support while they are in Australia.”
“Best Foods, the club’s major sponsor, organised a bespoke 100-strong haka in Mt Smart Stadium. The incredible footage was sent to the playing group to pump them up for Friday’s clash with the Storm”
“Best Foods produced a hypnotising video featuring 100 fans performing the haka, an important part of Māori culture. The haka is designed to tell the story of unity overcoming the COVID-19 pandemic, and as a tribute to The Warriors for their sacrifice.”