PUMA X ISRAEL ADESANYA

PUMA tasked us to make noise around their new partnership with MMA superstar Israel Adesanya. With Izzy about to jet off to his next match, we had just five days to do it.

Israel has a history of dropping thought provoking one-liners, something that sets him apart from his competitors, after all, MMA fighters aren't normally known for their poetry. We used these lines as building blocks to produce an epic piece of content that announced the partnership globally.