OFF&ON INJECTABLES

OFF&ON has made its name disrupting the beauty services industry and recently launched a new offering: injectables. We wanted to set OFF&ON injectables apart from competitors – that meant no stock photos of needles or smiling ladies retouched to the nines.

We developed a creative platform around ‘Believable Beauty’ encouraging consumers to take a more natural approach to their injectables while dispelling myths around the service.

Our first set of creatives tackled the top 10 concerns consumers had around injectables with ads running across paid print, street posters and digital billboards nationwide.