Anchor - christmas appeal

We worked with Anchor to create their first Christmas appeal cementing their 'Made of New Zealand' brand positioning and making a real impact to those in need at Christmas-time. We partnered with New Zealand Food Network to fundraise and help distribute hampers to over 15,000 Kiwis via a month-long integrated campaign that saw an impressive PR pickup and mass exposure across radio, VOD, and digital channels.

We retold the story of 'Twas the Night Before Christmas' with a Kiwi twist that highlighted the issue of food insecurity in New Zealand and encouraged our neighbours to support one another.