NESPRESSO - VELOSOPHY

We worked with Gemma McCaw to communicate Nespresso’s commitment to sustainability and its ethos that doing is everything.

Nespresso crafts coffee capsules with aluminium to protect its world-class coffee — a material that can be infinitely recycled. For the everyday Kiwi, small acts are the first step in living more sustainably.

There is a wonderful harmony in how these small acts from consumers, like dropping off used capsules, enable Nespresso to give aluminium a second life — so, we leveraged this opportunity to reveal Nespresso’s Velosophy bicycle; made from over 300 recycled capsules.