Best Foods ‘n fush

Kiwi kaimoana is special, and so is our accent. To celebrate both we took over the ‘world famous’ Mangonui Fish Shop, rebranding it as the Mangonui FUSH Shop.

Over the past year, The New Zealand seafood industry has been seriously impacted by a reduction in exports thanks to COVID-19. To encourage Kiwis to eat more local seafood, we ran a summer usage campaign for Best Foods that connected our favourite mayonnaise to NZ’s oceanic delights.

Integration was key to reaching Best Foods’ wide target audience so we ran a campaign that saw touch-points across activation sites, media and influencer engagement, social and digital advertising, and an NZME media partnership.