JETSTAR
JETSTAR
FLY…ON THE FLY
As COVID restrictions began to lift, New Zealand’s favourite low-cost carrier Jetstar wanted to get Kiwis excited about travel again.
After a little digging, we uncovered an emerging travel trend – spontaneity. The uncertainty of COVID meant New Zealanders felt more comfortable booking holidays in the short-term.
So, to celebrate Jetstar’s 13th birthday, we released thousands of extra-low short-term fares enabling Kiwis to ‘fly on the fly.'
We onboarded experts to uncover the new trend
41 percent of New Zealanders were booking flights closer to their travel date than pre-pandemic
And, the number of Kiwis booking flights within a month of travel has more than doubled
80% of New Zealanders were more likely to travel domestically
And, 57% said they would drop everything to head off on a trip immediately if they were given free flights. So, we put it to the test.
ANYONE WHO SHARED JETSTAR’S BIRTHDAY GOT TO FLY, ON THE FLY, FOR FREE.
AND to inspire kiwis, WE challenged influencers to take their own weekend on a whim
THE RESULTS
7M+
Campaign Reach
38
Pieces of Coverage
$640k
Campaign Value
40k
Website Click Throughs