TOURISM FIJI
TOURISM FIJI
Fiji goes #filterfree
As borders reopened & international travel took off, Tourism Fiji wanted to remind travellers they could experience true beauty, filter-free.
Cue BeReal, the viral anti-Instagram app that only allows the sharing of ‘real’ unfiltered moments.
We launched the first ever BeReal account for a country, hosted by real Fijians to showcase the nation’s spectacular 333 islands. Each day, locals would share a snap from paradise providing insider access, uncovering a few hidden gems along the way.
“Their hope is to give “would-be holidaymakers a reprieve from the overly saturated and often highly altered #travelporn on Instagram”
“Fiji has become the first country in the world to boast a national social media account on BeReal, thanks to a tourism initiative designed to celebrate and share the ‘real’ Fiji.”
“The island nation’s tourism board has joined the platform to provide content that strives to be more meaningful and unfiltered.”